Marketing Lens

A close-up look at marketing ...

PermaRAVE:

 

Rant or Rave
211 weeks ago, by Jackie
Virgin America safety video
Have we already raved about this? If not, let's do it now.

http://www.youtube.com/watch?v=DtyfiPIHsIg
211 weeks ago, by James
That's very good for a couple of reasons:

1. It's the first aircraft safety video that I've paid attention for years.

2. It's a brilliant piece of viral marketing that is completely congruent with the Virgin brand.
Please Login or Sign Up to respond.
1
YAYs
0
NAYs
0
FAVOURITES
1
RESPONSE
Unique Views: 1029 | Total Page Views: 1138
comments powered by Disqus

Jackie Barrie

Profile Jackie Barrie
Member Since:
30th May 2013
Personal:
Hates: tomatoes, alarm clocks and shoes. Likes: dancing, scuba diving and making people laugh.
Professional:
I run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media). My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more. Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me. I have also worked as an insurance clerk, a barmaid and a tea-lady.
Latest Rant & Rave Responses:

Show More Reveal