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207 weeks ago, by James
Personalisation
Will be the big trend of 2014. Marketers will be trying to find ways of getting closer to what potential customers actually want.

Personalisation makes sense of the elusive 'Big Data' concept that marketers are grappling with.
207 weeks ago, by Robert
This has been a trend for about 4 years mate (with contextualisation and cookie based re-targetting etc.) ;)

Mobile integration will continue to grow exponentially over 2014; if you are using 'mobile' (i.e. phones, tablets etc.) for your marketing, chances are you are seriously missing out.
207 weeks ago, by James
Yes, it's been around for longer probably but I don't think it's trusted and I think it has a lot further to go before it's effective.

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James Coakes

Profile James Coakes
Member Since:
27th May 2013
Personal:
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Professional:
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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