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201 weeks ago, by Emma
Content marketing isn't just words
I think this is an area that is confusing a lot of people. The internet really doesn't need more words, particularly articles that are saying something that is being said more effectively somewhere else.

Think about content in the form of education and entertainment. It might be a video on Youtube or a slideshow on Slideshare. Content has many effective forms.
201 weeks ago, by James
It's worth adding that many businesses are put off video content because they worry about the quality but increasingly that's no longer an issue. Quality on basic devices is increasing and often it's low res film that catches the moment that trends.
201 weeks ago, by Tim
Video and slideshows and superb when executed distinctively. Been using both mediums for years and can't understand why more companies don't join in. But then again, not many companies pay much attention to the message their intended customers receive.
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Emma Coakes

Profile Emma Coakes
Member Since:
30th August 2013
Personal:
I am a working mum living in the New Forest on the South Coast. My main interest outside work is horses; I love riding and generally everything to do with keeping them.
Professional:
I run Organise Events, a company which specialises in corporate events which are for fun but which can also be used for team building and other business objectives. Our popular events include treasure hunts, murder mysteries and film making.
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