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Rant or Rave
239 weeks ago, by James
Birdseye launches Mashtags
There are some stories that seem as though they should be an April Fools' gag and this is one.

Birdseye has launched a brand of 'pot@to' chips (remember Smiley Faces?) called Mashtags. They are billed as #tasty and #new and are clearly aimed at 'digital kids'.

Pete Johnson, Senior Brand Manager at Birdseye, said; 'Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people."

Is it clumsy or cool and will anyone play ball?
238 weeks ago, by Jackie
Dunno. I've never resonated with a potato chip yet.
238 weeks ago, by Emma
Who is going to buy them? Aren't smiley faces aimed at children? Seems a bit confused to me, but they have gained some media attention out of it.
233 weeks ago, by Babs
Having a teenage and pre-teen, the advert was noted and interest expressed - so perhaps inspired.
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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