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237 weeks ago, by Tim
Ego Branding
Why do small businesses insist on wasting perfectly good advertising space on vehicles, or in adverts, by making their company name/logo as large as possible whilst hiding the actual service or product?

Is it some form of naive ego? "Look at my name on my van. I'm da man now!"

To hell with feeling important you fool, think how many people couldn't care less what your name is but would all love to be drawn- in by an eye catching headline offering them value or intrigue.

It's such a waste.
237 weeks ago, by Kris
That's a bit harsh in my opinion. We deal with a lot of small business owners who advertise with us, and they simply do not know anything about what should appear in an ad or on their van - and why should they? We rarely find it is anything to do with ego, and when the alternative is suggested to them, we find they usually are happy to go with our advice.
237 weeks ago, by Tim
That's great you give them guidance Kris. Why don't all publishers do that? It would surely increase advertising response and encourage the firm to pay more money for another advert. If only more magazines were like you and felt responsible for their clients' results.
237 weeks ago, by Suzan
The other classic boo-boo is the way they paint long phone numbers and URLs on their vehicles, expecting new customers to get out their phones or notebooks and type it all in while driving down a motorway at 70 mph.

Perhaps here they are right to focus on the name, with an added line saying "Google us!"
237 weeks ago, by Suzan
The other classic boo-boo is the way they paint long phone numbers and URLs on their vehicles, expecting new customers to get out their phones or notebooks and type it all in while driving down a motorway at 70 mph.

Perhaps here they are right to focus on the name, with an added line saying "Google us!"
235 weeks ago, by Tim
Superb Suzan. My own sentiments exactly. Some put two phone numbers, have you seen that? Mobile and landline, Then they write them as two long strings of 11 digits with no breaks. It's beyond the basics of human intelligence surely?

I even know a chap who could only visit a website by Googling it. He didn't know you could type a URL into an address bar! So for him, "Google Us" would be great as that's what he would do naturally anyway.
235 weeks ago, by James
sofa.com have their URL with a thought bubble saying 'I wonder what they do?' It's clever because it challenges people to take notice.
234 weeks ago, by Tim
Sofa.com is supposed to be a mystery URL??? Yes, because no one knows what a sofa is do they?
234 weeks ago, by John
I visited sofa.com after reading this, now when visiting other websites I'm seeing their ad appear as one of those irritating side bar ads for a previously visited site.

Am I alone in finding those kind of ads a bit creepy, and therefore unlikely to ever visit the advertised website again?

Where's that cookie delete button?
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Tim Coe

Profile Tim Coe
Member Since:
28th May 2013
Personal:
I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey.. I love music, food, boats and sport [see interests below for specifics] Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing. I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.
Professional:
BUILD UNQUESTIONABLE CLIENT LOYALTY FOR YOUR B2B SERVICE BUSINESS AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP Business is about standing out & not blending in Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority. Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though. All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing. Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors. I run events in the south of England where the entire focus is on creating your USP. http://www.myusp.biz/events
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