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187 weeks ago, by James
This may not have the hoped for result
Greene King, the pub group, currently have 2,915 followers on Twitter and are understandably excited about approaching 3,000. They have Tweeted:

''Exciting' news - 'rapidly' approaching 3000 followers...the 3000th will win a case of beer from us...retweets much appreciated!'

What would be the most likely effect of this strategy?
187 weeks ago, by Jackie
High postal cost to send a case of beer to FarAwayLand?
187 weeks ago, by James
I think that it will make some people hold back from following until the number of followers gets close to 3,000, which would have the effect of slowing it down.

That is 1) If anyone reads their social media and 2) If a case of beer is worth having.
187 weeks ago, by Tim
Agreed. Why would anyone want to be the 2,916th?

Jackie's also right on another point in my opinion, the offer is pathetic considering the size of the company. They have publicly self-declared themselves Scrooges.
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
Personal:
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Professional:
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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