Marketing Lens

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Rant or Rave
257 weeks ago, by Tim
"Me me me," should be, "You you you"
Why do companies insist on talking about themselves rather than addressing their customers & their needs?

Websites or brochures full of, "We are xyz," or, "We do this and that," are self centred and should talk more along the lines of solving the problems their ideal target clients are experiencing.

Furthermore, how about offering solutions whilst always aiming to start sentences or main paragraphs with the words YOU or YOUR, within reason of course.
257 weeks ago, by James
Do you have any examples of use of the 'you and your' approach? I think you're right but it might be quite hard to manage to get the tone right.
256 weeks ago, by Tim
Yes of course, there are three examples of precisely this on page 56 of my book, available from all good High Street book retailers and online at www....... :-)

I'll get it to you Monday I hope.

So, the example is very simple:
Before - we will send you a monthly email
After - you will receive a monthly email

It makes it all about them. just turn it round. Make it incoming and not outgoing.
255 weeks ago, by Jackie
Not "We offer xyz" but "You can choose xyz"
255 weeks ago, by Babs
I would often suggest clients run their web content through to test their focus. Not tried it for a while, mind...
255 weeks ago, by Jackie
The WeWe Calculator was great but it's not working any more. Better to just count the use of I, us and we on a page compared with you and your.
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Tim Coe

Profile Tim Coe
Member Since:
28th May 2013
I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey.. I love music, food, boats and sport [see interests below for specifics] Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing. I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.
BUILD UNQUESTIONABLE CLIENT LOYALTY FOR YOUR B2B SERVICE BUSINESS AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP Business is about standing out & not blending in Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority. Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though. All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing. Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors. I run events in the south of England where the entire focus is on creating your USP.
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