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164 weeks ago, by Tim
Is anyone selling through social media?
If you are, or have, how did you do it?

Was the social media platform merely a way to make the initial connection or did your profile and posts generate a hot sales enquiry that only needed coaxing over the line?

It's a new area for us all and I'm positive we're all interested in how others are doing, and more so, how the successful are successful at it.
164 weeks ago, by James
Before all of this we were told that you had to 'touch' a client +/- 7 times with newsletters, sales calls etc.

Now it's easier to reach people but there's a lot more noise, so the 'touch' figure has gone up to maybe 30 times. You have to stay in line of sight.

So, I think social media is marketing rather than sales. Some people only ever broadcast sales messages and it grates.
163 weeks ago, by Jackie
I think the main objective of social media is to drive traffic to your site/blog where you convert visitors to customers.

To make that work, you have to mix in your links with social chit-chat and other stuff.

That said, I had three unexpected direct enquiries on Twitter in one month and converted two of them (so far).
163 weeks ago, by James
A solicitor (of all trades) recently told me that a client chose them because their social media profiles were more lively. If that's not just a one-off then it's really interesting.

Some clients prefer to work with more lively people and that may be meaningful for professional services companies who might struggle to put that across on their websites.
161 weeks ago, by Jackie
It seems people really do do business with people they like.

(Did you like the way I sneaked in that do do?)
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Tim Coe

Profile Tim Coe
Member Since:
28th May 2013
Personal:
I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey.. I love music, food, boats and sport [see interests below for specifics] Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing. I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.
Professional:
BUILD UNQUESTIONABLE CLIENT LOYALTY FOR YOUR B2B SERVICE BUSINESS AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP Business is about standing out & not blending in Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority. Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though. All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing. Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors. I run events in the south of England where the entire focus is on creating your USP. http://www.myusp.biz/events
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