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186 weeks ago, by James
Merchandising
Of the $27 billion that the Star Wars franchise has made since 1977 only (I say only) $4.3 billion has come from the box office. $12 billion has come from toys.

It's worth thinking about products that could be associated with your main product. Eddie Stobbart have done well in this area; merchandising, fan club, toys and so on.
183 weeks ago, by Jackie
I overheard two adult siblings arguing on the train:

"You've still got my Papa Smurf."
"It's MY Papa Smurf."

Products have power!
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
Personal:
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Professional:
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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