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Rant or Rave
238 weeks ago, by James
Better customer experience
According to a survey by Defaqto, a financial research company, 55% of customers would pay more for a better customer experience. This means that fewer people would compromise in return for lower prices than would not.

There's a business triangle model that does the rounds; pick and two and the options are fast (delivery), good (quality) and cheap (price). But is this really a rule, particularly now that we have the internet?

Is the new business model fast, good and value, if not cheap?
238 weeks ago, by Jackie
This response has been deleted by the user.
229 weeks ago, by Kris
Not sure if you mean quality in terms of service or quality in terms of goods/services purchased. So I think one is missing from your triangle, and that is reliability (consistency). It may be the most important one, picking up on your point that the internet is levelling much else. For whatever reason a customer decides to use a brand, they will use them again and again if that reason is delivered again and again.
228 weeks ago, by James
Laziness plays a part, but I think that's fueled by consistency. The customer knows what they're going to get and doesn't have time or want to shop around.

I think the idea that customers are constantly on their toes comparing isn't likely.
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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