Marketing Lens

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PermaRANT:

 

Rant or Rave
129 weeks ago, by Jackie
Unsatisfactory.
On advising someone of my new email address for their mailing list:

"You'll need to unsubscribe via the link at the bottom of the newsletter and resubscribe via the home page. "
129 weeks ago, by James
That would be enough to make me unsubscribe and leave it at that. Sometimes companies make you not want to bother but on other occasions they make you want to actively disengage.

Were you talking to someone who could do something about it?
129 weeks ago, by Kris
To be honest I object to spending time unsubscribing for unsolicited mail full stop. If I haven't given permission for an email then I agree, i tend to disengage. So many large companies now think the way to hearts, minds and chequebooks is to bombard you with emails the minute after you have made a purchase. Easyjet and Southern Rail are two recents which spring to mind - I know them and I need their product only when I need it. Go away!
129 weeks ago, by James
I use Gmail and I label unsolicited mail as spam. If I don't get round to it I often find that first and second emails get through but then it automatically goes to spam, so others are doing this and Google starts to identify emails from people who aren't engaging first as spam and I don't have to see it.

If this were to be a general rule in all email platforms then people would have to keep an eye on their practices.
123 weeks ago, by Jackie
I'm beginning to wonder whether some unscrupulous emailers use the unsubscribe link as a way to identify 'live' email addresses they can sell to other unscrupulous emailers.
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Jackie Barrie

Profile Jackie Barrie
Member Since:
30th May 2013
Personal:
Hates: tomatoes, alarm clocks and shoes. Likes: dancing, scuba diving and making people laugh.
Professional:
I run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media). My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more. Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me. I have also worked as an insurance clerk, a barmaid and a tea-lady.
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