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Rant or Rave
227 weeks ago, by James
Brands read your social media
Ditto Labs has created software which can 'read' photos posted in social media, combining facial recognition with the ability to read facial expressions and brand recognition.

Is this an invasion of privacy, as some papers are suggesting, or more of the big data nonsense and hysteria that's doing the rounds?

Let's say that Hunter wellies got their hands on a photo of me pulling a funny face at a festival wearing their boots, which is what most social media content looks like. So what?
226 weeks ago, by John
That's clever tech, one can see how this could be used for targeting ads although I can see a time when a proportion of people will happily volunteer their purchasing proclivities rather than have them interpreted by algorithmic guesswork.

The voluntary use of social media goes hand in hand with an erosion of one's privacy to some degree - if you're concerned about McDonalds scrutinising a picture of you devouring a BigMac then don't post a picture of you devouring a BigMac.
226 weeks ago, by James
Privacy is a broad phrase and there's a lot of hysteria around it. We've all been part of metrics for a long time.
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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