Marketing Lens

A close-up look at marketing ...



Rant or Rave
230 weeks ago, by James
Customer retention
You'll have heard the stats about new business costing more to get than existing business. Make your own stat up but it's usually between 3 and 7 times.

There's another very good reason why you should be focusing on this. Research by Bain & Co has found that a 10% increase in customer retention results in a 30% increase in the value of a company.

Repeat business is one of the main things that potential buyers look for.
228 weeks ago, by John
Often companies seem to dedicate more bandwidth to their sales lines than their customer support lines. This happens more often when they sell a product where there is a cost, in terms of hassle and effort, to leave. This practice seems especially common among web hosting companies...
Please Login or Sign Up to respond.
Unique Views: 1298 | Total Page Views: 1491
comments powered by Disqus

James Coakes

Profile James Coakes
Member Since:
27th May 2013
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
Latest Rant & Rave Responses:

Show More Reveal