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Rant or Rave
274 weeks ago, by Tim
Click Here to Unsubscribe
Don't you just hate it when you click to unsubscribe from some monthly email newsletter [who wants to read a newsletter?] and you're taken to a page where you have to actually lift a finger and type in your email address?

This is just terrible. Not only do they send me info I do not care for BUT I have to make an effort for it to cease. The very least they could do is have a system that detects who you are. That should be standard practice.

274 weeks ago, by Ed
Businesses that follow good practice will make the 'unsubscribe' process a one-click operation.

Not only do some unscrupulous businesses make you re-enter your email address, many also use double negatives to trick you into staying on the list or they make the wording purposely vague so you are unsure whether you should check or uncheck the box to unsubscribe.

However, the worst offenders are businesses that have an 'unsubscribe' link that when followed leads to a 'page not found' message.
274 weeks ago, by John
You wouldn't not want to not click on one those double negatives...
274 weeks ago, by Ed
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Tim Coe

Profile Tim Coe
Member Since:
28th May 2013
I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey.. I love music, food, boats and sport [see interests below for specifics] Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing. I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.
BUILD UNQUESTIONABLE CLIENT LOYALTY FOR YOUR B2B SERVICE BUSINESS AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP Business is about standing out & not blending in Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority. Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though. All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing. Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors. I run events in the south of England where the entire focus is on creating your USP.
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