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108 weeks ago, by Jackie
It's all about the packaging
The value of information has gone down. Just about everything can be found on Google, free, if you search long enough.

A famous information product seller puts all his data on a USB stick - but his clients don't want to pay for that. However, when he packs the USB stick in a nice branded box, they will.
108 weeks ago, by James
Reminds me of free ebooks which typically are promoted as a vibrant looking real book.
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Jackie Barrie

Profile Jackie Barrie
Member Since:
30th May 2013
Personal:
Hates: tomatoes, alarm clocks and shoes. Likes: dancing, scuba diving and making people laugh.
Professional:
I run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media). My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more. Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me. I have also worked as an insurance clerk, a barmaid and a tea-lady.
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