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106 weeks ago, by James
Misspelled domain names
Is it a good idea to buy misspelled domain names and direct them at your site?

If you have a name that is often misspelled then, yes, this is a valid strategy. However, many companies do it with misspellings of brands such as Ebay and Facebook. Is that a good idea?

The answer is categorically no. It's dishonest and frustrates users who will immediately click backwards. Google counts this as a 'bounce' and bounce rate is a key site metric.

In that case it's a very bad strategy.
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
Personal:
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Professional:
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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