Marketing Lens

A close-up look at marketing ...



Rant or Rave
206 weeks ago, by James
Misspelled domain names
Is it a good idea to buy misspelled domain names and direct them at your site?

If you have a name that is often misspelled then, yes, this is a valid strategy. However, many companies do it with misspellings of brands such as Ebay and Facebook. Is that a good idea?

The answer is categorically no. It's dishonest and frustrates users who will immediately click backwards. Google counts this as a 'bounce' and bounce rate is a key site metric.

In that case it's a very bad strategy.
Please Login or Sign Up to respond.
Unique Views: 1557 | Total Page Views: 1891
comments powered by Disqus

James Coakes

Profile James Coakes
Member Since:
27th May 2013
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
Latest Rant & Rave Responses:

Show More Reveal