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274 weeks ago, by Tim
GREGG'S [or as they call it, GREGGS] Book Title
Gregg's, the High Street bakery chain, have a paperback book for sale by the tills in their shops. It's called 'BREAD'.

Don't you think 'HOW TO MAKE DOUGH' would have been a better title? Or 'LET'S MAKE SOME DOUGH'?

Every time I go in there their lack of an apostrophe in their name irritates me. Waterstone's recently dropped theirs saying they were moving with the times. What, so morons don't make so many glaring & basic errors? The irony of a purveyor of knowledge dumbing down their name!
274 weeks ago, by John
Perhaps they're all taking naming advice from their banks, Lloyds and Barclays, or should that be Lloyd's and Barclay's?
274 weeks ago, by Tim
Good point. I'd not even considered the banks. They've been around for so long that they've had time to become bored of the apostrophe maybe?!?!?
274 weeks ago, by Ed
There is a trend towards removing apostrophes from business names – usually explained as brand simplification. A spokesperson for Barclays Bank said of the missing apostrophe: “It has just disappeared over the years. Barclays is no longer associated with the family name.”

Has anyone noticed how some people add a superfluous apostrophe to supermarket names? For example, Tesco’s, or ASDA’s – brands which have never used an apostrophe.
274 weeks ago, by Tim
Thanks Ed. Supermarkets are the biggest confuser for the general public it seems. As you rightly say, why do people insist on adding an S to most of them? Tescos, Marks and Spencers, it drives me mad. Sainsbury's is the only apostrophe s as Morrisons appears to not have it on their buildings and branding.

Foster's and McDonald's are, at least, are maintaining some levels of correctness here.
274 weeks ago, by Jackie
With that in mind, you might like one of my blogs: - saving the world, one apostrophe at a time.
274 weeks ago, by Jackie
Tim: It's 'bored with' not 'bored of' ;-)
273 weeks ago, by Tim
Aha, damned English language throwing up these traps. Thanks Jackie.
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Tim Coe

Profile Tim Coe
Member Since:
28th May 2013
I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey.. I love music, food, boats and sport [see interests below for specifics] Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing. I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.
BUILD UNQUESTIONABLE CLIENT LOYALTY FOR YOUR B2B SERVICE BUSINESS AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP Business is about standing out & not blending in Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority. Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though. All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing. Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors. I run events in the south of England where the entire focus is on creating your USP.
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