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83 weeks ago, by James
Mars's strategy
Mars, makers of Uncle Ben's and Dolmio, are advising customers that they should limit consumption of their products to once a week in some cases.

This may help to build trust, and there may be an affect on purchasing if people start buying products weekly. However, it does seem like a high risk strategy.

Usually manufacturers would mitigate risk by making things less harmful.
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
Personal:
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Professional:
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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