Marketing Lens

A close-up look at marketing ...

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234 weeks ago, by Jackie
Virgin - you tart.
I had a phone call from Virgin Media, about "substantial discounts" on my TV package.

Tell me more, I said.

They offered me a free HD box and a free TiVo box giving me extra channels and the chance to record them.

How much will it cost me, I asked.

"Usually £12 per month but for you only £9 per month."

If it's costing more than my current package, it's not a saving then, is it, I said. And hung up.
233 weeks ago, by John
I'm sure there's many strategic marketing initiatives scuppered by a poorly thought out call centre scripts.

Marketing and sales certainly serve different functions, but often waste their efforts if they're not in good alignment.
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Jackie Barrie

Profile Jackie Barrie
Member Since:
30th May 2013
Personal:
Hates: tomatoes, alarm clocks and shoes. Likes: dancing, scuba diving and making people laugh.
Professional:
I run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media). My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more. Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me. I have also worked as an insurance clerk, a barmaid and a tea-lady.
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