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Rant or Rave
298 weeks ago, by Tim
Template or Plain Text Emails?
When it comes to your email Inbox which, if any, unknown emails do you glance over?

1/ the pretty template versions
2/ or the plain text ones?

Personally, if its a template it's generic and not written to me so I delete it immediately. I'm not interested in a mass market message. Plain text has a chance as it 'appears' more personal.

Do you find the same? It confuses me as we are usually attracted towards something that looks nice but when it comes to emails I find the opposite.
298 weeks ago, by John
None. Unless the title tricks me into thinking it is something I should read they all get deleted regardless of formatting.

If it is from a known source I'm more likely to read plain text because for templated emails I'm asked to click to download the graphics - that's just one more unwanted hurdle.

I hope you're not experimenting with that 99p list ;)
298 weeks ago, by Jackie
That's interesting. Only one of my subscribers ever opted for the plain text version of my html tipsheet.
298 weeks ago, by John
Curiously, if asked to choose I'd opt for the html one too. People behave in strange ways...
298 weeks ago, by Tim
It is a strange one. I'm torn between doing what I would like to read in the interests of only communicating and working with like-minded individuals. But aren't you supposed to give people what they want? Having an option is the way, as Jackie mentioned.

I knew your name ewas familiar're on that 99p list! :-)
298 weeks ago, by John
On the 99p list? Wow, chuffed that someone feels I'm that important!
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Tim Coe

Profile Tim Coe
Member Since:
28th May 2013
I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey.. I love music, food, boats and sport [see interests below for specifics] Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing. I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.
BUILD UNQUESTIONABLE CLIENT LOYALTY FOR YOUR B2B SERVICE BUSINESS AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP Business is about standing out & not blending in Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority. Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though. All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing. Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors. I run events in the south of England where the entire focus is on creating your USP.
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