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232 weeks ago, by James
Our prices are Sofa King low!
Northampton based Sofa King had a strapline; 'Our prices are Sofa King low!' which led to complaints to Police and, eventually, to their ads being banned in local newspapers. The Northampton Herald and Post called it 'offensive and unsuitable for public display'.

Are controversial straplines such as this a good idea if you want to get noticed or should they be banned to protect public interests?
232 weeks ago, by John
Funny that local newspapers would ban them as they don't seem to mind advertising dodgy massage parlours and escort services.

Apparently 3 people complained and the Advertising Standards Agency upheld the complaint. 3 people 'offended', but the banning story gave Sofa King national exposure.

I always thought people wearing FCUK on their t-shirts looked like pricks, but French Connection seemed to do well out of it.
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
Personal:
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Professional:
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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