Marketing Lens

A close-up look at marketing ...



Rant or Rave
261 weeks ago, by Jackie
One sock, two socks, red socks, blue socks
I'm not the target market, but I've just received another email from

It invites me to pick my 'personality' from a choice of eight. That links through to the website where they show me socks to match.

I think this marketing approach is genius, for two reasons. First, because we're in an age when people WANT to interact on-screen, and second, because it takes the customer as the starting point.

Everybody should be doing it.
261 weeks ago, by James
Just took a look. The categories don't seem to be based on anything. For example if you click 'corporate' the designs are a similar collection to the other categories.

I agree that it's a good idea and people do want to interact but I'm not sure the execution is as good.
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Jackie Barrie

Profile Jackie Barrie
Member Since:
30th May 2013
Hates: tomatoes, alarm clocks and shoes. Likes: dancing, scuba diving and making people laugh.
I run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media). My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more. Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me. I have also worked as an insurance clerk, a barmaid and a tea-lady.
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