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228 weeks ago, by James
Government Strategies
The latest article on MarketingLens reports on a Government strategy to bring it's digital marketing and communications 'in house'. They are doing this with the support of 30 external agencies.

Is there anything that the Government does along these lines that doesn't begin with 'recipe for disaster' written all over it?
228 weeks ago, by Jackie
Recipe for disaster. First, take one Government...
228 weeks ago, by James
... add one well intentioned and, at first glance, plausible idea ...
228 weeks ago, by Suzan
This is a piss-take, right? How the hell are they "bringing digital marcoms in-house" if they're then outsourcing it all again to 30 external agencies?

Mind you I'm not surprised, having been watching the government wasting similarly huge amounts of time/money reorganizing the NHS into everything it was before, only reshuffled. And oh, yes. The GPs whom the govt. thought would like to have a go at running the NHS actually don't want to, because they're doctors. Surprise!

Disastrous.
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
Personal:
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Professional:
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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