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204 weeks ago, by Tim
Essential Copywriting Skills
Right then, if you ever write copy for your own business, or anyone else's more importantly, the article on the link below might help.

I hadn't considered the negative impact of mixing nouns and adjectives in the same headline or advert.

http://mb-bc.com/sesame-street-lessons-missed
204 weeks ago, by Jackie
First, learn how to spell 'copywriting' ;-)
204 weeks ago, by James
That sort of thing always happens at the most ironic possible moment.
204 weeks ago, by Suzan
I think this character is being a little too pernickety for his own good, you know. And God knows those US real estate brokers need all the word power they can get, so mixing up adjectives and nouns is the least of their problems.

Now here's a cute little copywriting toy-toy: have you heard of it before, Jackie? Have a play - it's fun... http://gunning-fog-index.com/
203 weeks ago, by Jackie
Yes - I learned about the Gunning FOG index at journalism college many years ago, and use that link in my training courses.
203 weeks ago, by Tim
Yes, thank you Jackie. I was merely seeing if anyone was reading it properly. Clearly you were.


203 weeks ago, by Jackie
Sorry! But proofreading IS part of my job...
203 weeks ago, by Michael
Tim -- Thanks for finding my post and mentioning this. Suzan, you've got a point about me being too "pernickety" (looks like you dropped an "s" there), but sometimes you've got to overstate the point to get others' attention. This is a skill executed to perfection by American talk-radio hosts.

In truth, this post was just something I tossed off as I tried to think of more meaningful pieces to write. But it's gained plenty of traction, despite its rather overblown style.
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Tim Coe

Profile Tim Coe
Member Since:
28th May 2013
Personal:
I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey.. I love music, food, boats and sport [see interests below for specifics] Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing. I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.
Professional:
BUILD UNQUESTIONABLE CLIENT LOYALTY FOR YOUR B2B SERVICE BUSINESS AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP Business is about standing out & not blending in Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority. Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though. All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing. Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors. I run events in the south of England where the entire focus is on creating your USP. http://www.myusp.biz/events
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