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214 weeks ago, by Jackie
Infuriated
I'm infuriated by the misogyny shown in the latest Warburton's ad. They used to focus on being a family firm. Nice.

Now - although it's trying to be funny - it's all about attracting beautiful women and being repelled by a less attractive one. Disgraceful. Especially as I suspect that women are the main target audience.

Watch it on YouTube:
http://www.youtube.com/watch?v=-bdPJuBwqLg

What do you think - am I over-reacting?
214 weeks ago, by Tim
Is he being repelled by the less attractive one? He's turning her offer to come over and sit down more like. I think that is probably what you meant though Jackie.

It's not nice is it? He's only interested in the 'normal' to attractive looking women. Can you, or WOULD you, really put your product out there underlining that type of discrimination?
214 weeks ago, by Ed
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Jackie Barrie

Profile Jackie Barrie
Member Since:
30th May 2013
Personal:
Hates: tomatoes, alarm clocks and shoes. Likes: dancing, scuba diving and making people laugh.
Professional:
I run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media). My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more. Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me. I have also worked as an insurance clerk, a barmaid and a tea-lady.
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